Blog / Marketing

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  Prairie Trails Network Chapbook Initiative

  Posted by Em Ironstar on January 18th, 2019

  The Prairie Trails Museum Network, a group of museum staff and volunteers from across South West Saskatchewan, undertook an innovative network project in 2018, creating a chapbook that tells stories from the collections and archives of their museums and their local area. Keep reading →

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  Canada’s Anti-Spam Legislation: Three Months Later

  Posted by Em Ironstar on October 24th, 2014

  I still remember the first time I heard about Canada’s Anti-Spam Legislation. It was in the subject line of an email, of a newsletter I had never subscribed to, from a company I had never heard of. “Are you ready for Canada’s Anti-Spam Legislation?” the email asked, a little ironic considering that the email was itself spam. Keep reading →

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  Facebook 101: What to Post on Facebook

  Posted by Em Ironstar on September 23rd, 2014

  As it continues to grow in popularity, Facebook has become an important way for community museums to advertise and reach out to potential visitors. Keep reading →

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  Bringing the Community Back to the Museum: Market at the Museum in Rocanville

  Posted by Em Ironstar on August 27th, 2014

  It’s a problem that many small community museums face. How do we get local people to come back to the museum? Keep reading →

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  Facebook Page Management 101

  Posted by Em Ironstar on August 19th, 2014

  Facebook is a great way to promote museums. It’s free, it’s simple, and it connects people in the community to the museum. Keep reading →

• Five Tips to Improve your Museum Photos

  Posted by Em Ironstar on July 9th, 2014

  Some tips to assist our members in photographing their museums for our website upgrade. Keep reading →

• Creating Mass Emails with MailChimp

  Posted by Em Ironstar on July 4th, 2013

  MailChimp is a wonderful online tool that can be used to send out mass emails such as newsletters, special notices, etc. MailChimp offers an easy way to keep up to date email lists by having forms that readers can fill out and subscribe to. They offer a variety of templates that you can customize to create professional looking emails easily. You also have the ability to read reports on your mass emails to see who is actually opening your emails. The best part of the program is that it is free! Keep reading →

• Twitter Basics

  Posted by Em Ironstar on May 9th, 2013

  MAS has just launched our Twitter account (@museumsassocsk) and we are excited to share what we’ve learned. Here’s a quick tutorial on the basics of twitter. Keep reading →

• Facebook Basics #4

  Posted by Em Ironstar on March 6th, 2013

  Monitoring Your Page Now that you have your Facebook pageset up,managedand you’ve beenadding contenton a regular basis, it’s time to look at how to monitor your page to make sure it’s been successful in reaching your target audience. In this post you will learn how to use Facebook Insights to monitor your page as well as learn how to get more followers for your page. Keep reading →

• Facebook Basics #3

  Posted by Em Ironstar on February 11th, 2013

  Adding Content In previous posts, we’ve looked at how you canset upandmanageyour Facebook page. The next step is to start adding content to your page. In this tutorial you learn how to add photos and photo albums, share videos, articles and create event pages. Keep reading →