Steam Engine at the Western Development Museum - Moose Jaw

New Brand for Saskatchewan Lotteries

Posted by Em Ironstar on March 3rd, 2020

On February 18, 2020, Sask Lotteries launched its new look featuring a fresh, new brand and visual identity. The change includes a new logo for the organization, as well as a continued pledge to provide Saskatchewan residents with a real, honest chance at winning and a guarantee of supporting communities throughout the province.

All funding beneficiaries are asked to use the new logo and marketing materials to recognize Sask Lotteries as the main fundraiser for sport, culture and recreation in the province. It is important that the brand refresh is executed in a responsible and cost-effective manner. Everyone is encouraged to update digital promotion over the next six months, and then take an inventory of all other logo use and update them as new materials are refreshed and ordered. Read more...

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