Social Media during COVID-19

Museums responded to the COVID-19 pandemic by moving online. Seemingly overnight, social media presence became the museum’s presence in its community. Social media is being used to strengthen and build community, to facilitate discussion, and to determine community wants and needs as discussions begin about reopening spaces and places in the post-COVID world. The purpose of this resource is to provide museums with some suggestions and case studies on managing the museum’s social media presence. This is a companion guide to Supporting Seasonal Staff During COVID-19, and as such provides some key recommendations and good practices to consider when assigning social media as part of seasonal staff duties. While not exhaustive, it should help in decision-making and planning. Any projects, programs, software, websites or other resources mentioned in the document serve as examples only and should not be seen as endorsements.

Contributing partners include: Association of Nova Scotia Museums, BC Museums Association, Museums Association of Saskatchewan and the Yukon Historical Museums Association.

If you have any questions, please contact Em Ironstar, Community Engagement Coordinator, at [email protected]

You can download the Supporting Seasonal Staff During COVID-19 guide by clicking the cover image below…