An essential component in the successful operation of museums and galleries of any size, effective marketing strategies work to promote the activities and programming of the institution and raise its profile to larger segments of the population. In this course you will learn the principal aspects of what marketing is and gain an understanding of marketing a museum in today’s environment. This course also looks at developing products and services for appropriate target audiences, branding, and creating a marketing plan.
Instructor: Carrie-Ann Lunde
Rates: $100 members, $150 non-members, $75 students
Registration deadline: Friday March 15, 2024
Registration Now Open!