An essential component in the successful operation of museums and galleries of any size, effective marketing strategies work to promote the activities and programming of the institution and raise its profile to larger segments of the population. In this course you will learn the principal aspects of what marketing is and gain an understanding of marketing a museum in today’s environment. This course also looks at developing products and services for appropriate target audiences, branding, and creating a marketing plan.
Faciliated by Vincent Murphy
Rates: $150 members, $200 non-members, $125 students
Registration is for both days. Lunch will be provided.
Registration deadline: Friday March 15, 2024