NEW* Registration Now Open! Marketing the Museum (1 day)

Certificate Program in Community Museum Studies

Saturday March 23, 2024
9:00 AM – 4:00 PM CST
Online (Zoom)

Rates: $100 members, $150 non-members, $75 students

Registration deadline: Thursday January 18, 2024

An essential component in the successful operation of museums and galleries of any size, effective marketing strategies work to promote the activities and programming of the institution and raise its profile to larger segments of the population. In this course you will learn the principal aspects of what marketing is and gain an understanding of marketing a museum in today’s environment. This course also looks at developing products and services for appropriate target audiences, branding, and creating a marketing plan. 

Instructor: Carrie-Ann Lunde

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